Advertising Age Article Abstract
One Singular Sensation, Plus Bingo
ABC Breaks Out Chorus Lines, Marching Bands and Confetti
NEW YORK (AdAge.com) -- Steve McPherson, ABC's president-entertainment, decided to leave the dancing to a kid this year. "In the past," he told attendees, "we've celebrated our beautiful women, our beautiful men. And last year, I danced like a monkey on a hot plate." What was in store this year for advertisers who lived through dancing Desperate Housewives, a Marc Cherry-led chorus line of studs and Mr. McPherson's own dancing with the stars? How about a pre-teen with Broadway dreams? Twelve-year-old Mark Indelicato stole the show with a version of "One" from "A Chorus Line" in homage of "Ugly Betty." ...