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Advertising Age Article Abstract

Avoid Consumer-Generated Risks

10 Good Tips for You to Use to Protect Yourself and Your Clients

By: Brian Heidelberger
Published: May 21, 2007

So you want to use consumer-generated content, but you're scared of the risks involved? Like any good lawyer, I can't promise you immunity from any of these threats. But I do have 10 good tips for you to use to protect yourself and your clients when using consumer-generated content. ...

Full Article Word count: 1554

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