Advertising Age Article Abstract
Just You, Me and Barnes & Noble
Once-Impersonal Big Book Chains Create Consumer Relationships to Regain Market Share
COLUMBUS, Ohio (AdAge.com) -- Barnes & Noble and Borders might have been the big, bad box stores of retail a decade ago -- crushing independent booksellers that number an estimated 1,600 today compared to 4,496 in 1995 -- but today the chains are the Davids among the mass-market Goliaths. ...