You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Brazilian Brand Sells Soles to Masses Fashionistas Flip for Havaianas, but Plan Is to Broaden U.S. Market By Lisa Sanders, Published on May 21, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.