Advertising Age Article Abstract
How Spanish-Language Media Lend Clout to the Hispanic Vote
News Personalities Voice Viewpoints and Play Key Role in Mobilizing Demo
NEW YORK (AdAge.com) -- The Hispanic vote will make a difference in the next elections," said Jorge Hidalgo, exec VP-news and sports at Telemundo, the NBC Universal-owned network. With a little help from the media, that is. Spanish-language media famously use their muscle to mobilize crowds, demand change and stir Hispanics to take an active part in U.S. politics. That includes campaigns to promote citizenship and voting that are helping boost Latinos' political clout. Also, see more political-marketing coverage at Ad Age's Campaign Trail. ...