You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TV's 'Attention Vampires': Babies, Hotties and Pop Songs Part Two: How to Make TV Ads That Engage Viewers By Brooke Capps, Published on May 25, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.