You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wendy's Red Wig Ad: Close to Perfect Chain Finally Discovers a Post-Dave Thomas Positioning By Bob Garfield, Published on May 28, 2007 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.