You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Absolut Said Bye-Bye to the Bottle No Longer a Top-Shelf Brand, Giant Abandons 'Perfection' Campaign By Jeremy Mullman, Published on May 28, 2007 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.