Advertising Age Article Abstract
Farmstands Vs. Big Brands
With Consumers Interested in Locally Produced Goods, Marketers Scramble to Get in on a Movement Going Mainstream
COLUMBUS, Ohio (AdAge.com) -- Unlike some anti-corporate movements easily dismissed as radical with little chance of resonating with mainstream consumers, local food-buying efforts don't agitate to break multinational brands, big-box retailers, chain restaurants and national grocers' hold on America's wallets. There are no direct boycotts. No protests. No petitions. "Locavores" simply opt out of buying big national brands to shift market share back to locally owned businesses. ...