You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Marketers Stand to Win Big at MTV Movie Awards Sprint, GM, Old Navy, Others Will Be Integrated Into Sunday's Live Ceremony By Andrew Hampp, Published on May 31, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.