You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ben & Jerry's: A Green Pioneer Ice-Cream Maker Has Made the Environment a Priority; Now It's Looking to Up Ante With 'Lick Global Warming' By Stephanie Thompson, Published on June 08, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.