Advertising Age Article Abstract
Early Click-to-Call Case Study Yields Positive Results for Toyota
Small-Scale Study Showed 17% Click-to-Call Rate, but More Research Needed
NEW YORK (AdAge.com) -- Mobile marketing is in a period of experimentation and many marketers are approaching it with an eye toward branding. But a group of Toyota dealers, interested in the practicalities of drumming up sales, took a different tact. Here's a simple mobile case study. ...