Advertising Age Article Abstract
Why You May Be Using X-Ray Vision the Next Time You Go Car Shopping
High-Tech Display Tools Become Affordable for Dealers, Other Retailers
SAN FRANCISCO (AdAge.com) -- Talk about marketing transparency: a display that allows you to "look" through a car's sheet metal into its automotive underbelly. These "immersive virtual environments" were once usually reserved for trade shows or elaborate traveling promotions. But thanks to a drop in cost and improvements in technology, automotive showrooms and other retailers are increasingly embracing these displays with interactive applications. ...