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Advertising Age Article Abstract

Why the iPhone Will Fail

Convergence Devices Have a Frequent History of Failure

By: Al Ries
Published: June 18, 2007

Prediction No. 1: The iPhone will be a major disappointment. The hype has been enormous. Apple says its iPhone is "literally five years ahead of any other mobile phone." A stock-market analyst says, "The iPhone has the potential to be even bigger than the iPod." I think not. An iPod is a divergence device; an iPhone is a convergence device. There's a big difference between the two. ...

Full Article Word count: 702

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