Advertising Age Article Abstract
Ads Say Men Don't Like Large Women
Brazilian Yogurt Maker Is the Anti-Dove
A Brazilian yogurt marketer is using large women in its ads. But it's certainly not promoting a big-is-beautiful message. According to NewsVine blogger Thura, the ads, from Salles Chemistri, Sao Paulo, substitute heavy women in sexy (if skanky) movie roles. The translation of the tagline reads: "Forget about it. Men's preference will never change. Fit Light Yogurt." ...