Advertising Age Article Abstract
Is YouTube, Supposed King of Online Video, Doomed to AOL's Fate?
Aggregator on Fast Track to Irrelevance as Media Bigs, Marketers Realize They Can Serve Content on Their Own
Once upon a time there was a huge, rapidly growing new-media company that consumers really seemed to love, that made competitors sweat and that just about everybody seeking to prosper online figured they had to do business with. The company I'm talking about is, of course, America Online. And pathetically, or hilariously -- depending on your perspective -- we're now reliving the (unlearned) lessons of AOL with another company that has seemed, until very recently, like the unavoidable 800-pound gorilla of the viral-video space: YouTube. ...