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Casual Dining: Chez Safeway

New World Bistro Opens Without Obvious Ties to the No. 2 Grocery Chain

By: Kate Macarthur
Published: June 25, 2007

CHICAGO (Adage.com) -- Citrine New World Bistro, which opened this month in the San Francisco suburbs, is more than the latest upscale quick-service entry hungry for some of the $350 billion in restaurants. It's also a hush-hush experiment for Safeway. ...

Full Article Word count: 729

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