Advertising Age Article Abstract
Casual Dining: Chez Safeway
New World Bistro Opens Without Obvious Ties to the No. 2 Grocery Chain
CHICAGO (Adage.com) -- Citrine New World Bistro, which opened this month in the San Francisco suburbs, is more than the latest upscale quick-service entry hungry for some of the $350 billion in restaurants. It's also a hush-hush experiment for Safeway. ...