You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Awards Shows Need to Tear Down Silos, but It Won't Happen Nike Plus Shows How the Best Ideas Are Discipline- and Media-Agnostic By Jonah Bloom, Published on June 25, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.