Advertising Age Article Abstract
The Awards Shows Need to Tear Down Silos, but It Won't Happen
Nike Plus Shows How the Best Ideas Are Discipline- and Media-Agnostic
The news from Cannes is that the drugs, particularly the Advil, work just fine, but the award silos don't. Members of at least three different Lions juries -- for promo, direct and media -- have bemoaned the difficulty of judging integrated work as it relates to a specific category. ...