Advertising Age Article Abstract
Not Without Controversy, 'Evolution' Wins Film Grand Prix
A Switch in Category Paves Way for Viral Video to Take Top Prize
CANNES (AdAge.com) -- "Evolution," Ogilvy, Toronto's viral-video-turned-commercial that re-creates the multistep process of turning an average beauty into a billboard-worthy babe, earned the Film Grand Prix this year, bolstered by a controversial amount of support from the film jury. At the film press conference, one reporter asked the jurors, "Did you cheat to give Dove the Grand Prix?" ...