Advertising Age Article Abstract
CMOs Rapped for Having Zero Impact on Sales
Study Shows Difficulty in Measuring Short-Term Value of C-Suite Position
COLUMBUS, Ohio (AdAge.com) -- A study to be published in the Journal of Marketing that covered 167 companies including Procter & Gamble, Microsoft and Apple over a five-year period concludes that CMOs on top management teams don't have any effect on a company's financial performance. ...