CMOs Rapped for Having Zero Impact on Sales

Study Shows Difficulty in Measuring Short-Term Value of C-Suite Position

Published: July 09, 2007

COLUMBUS, Ohio (AdAge.com) -- A study to be published in the Journal of Marketing that covered 167 companies including Procter & Gamble, Microsoft and Apple over a five-year period concludes that CMOs on top management teams don't have any effect on a company's financial performance. ...

Full Article Word count: 826

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CMOs Rapped for Having Zero Impact on Sales

Study Shows Difficulty in Measuring Short-Term Value of C-Suite Position

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