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Advertising Age Article Abstract

Harry Potter, the $15 Billion Man

Books, Movies, Even a Theme Park: The Boy Wizard's Greatest Trick Is Generating Sales

By: Beth Snyder Bulik
Published: July 16, 2007

YORK, Pa. (AdAge.com) -- Publishers, movie studios, video-rental retailers, toy companies and snack-food marketers are in Hogwarts heaven. With the last book, "Harry Potter and the Deathly Hallows," unveiled this week on the heels of the release of the fifth film in the series, "Harry Potter and the Order of the Phoenix," we wondered: Just how much is brand Harry worth? ...

Full Article Word count: 1608

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