Advertising Age Article Abstract
When Is a Blog Not a Blog? When It's a Book
Joined By 100 Voices Around the Globe, Bloggers Drew McLellan and Gavin Heaton Begin the "Age of Conversation"
The book has a definite gravitation toward blogs as today's purveyor of conversation. Below each author's entry title and byline is the URL for his or her space in the blogosphere. McLellan says the drive to showcase the blogging community directly relates to how the book was conceived -- as a dialogue. ...