Advertising Age Article Abstract
P&G Vet Looks to Build a Google for the Beauty-Care Business
TotalBeauty.com Aims to Catalog all Beauty Products, Let Users Review Them
A former Procter & Gamble Co. marketing executive is out to make sense of the jumble of tens of thousands of beauty-care products -- and create the industry's killer digital media app in the process. The fall launch of TotalBeauty.com aims to catalog and update in real time the vast array of beauty products; review as many as possible in-house; have visitors review them on their own; and provide a "personalization engine" that lets people sort through them in categories such as price, "eco issues," and skin and hair type. ...