Advertising Age Article Abstract
Can Fans Save Business 2.0?
Facebook Group Aims to Protect Time Inc. Title From Scrapheap
NEW YORK (AdAge.com) -- Can Business 2.0 become the "Jericho" of magazine publishing? "Jericho," of course, is the once-canceled CBS show that was revived after fans deluged the network with pleas to continue it. Now a self-described avid reader of Time Inc.'s Business 2.0 has started a Facebook group called "I read Business 2.0 -- and I want to keep reading!" ...