Advertising Age Article Abstract
TV Measurement Comes Up Short
Most Agree the Payment Model Is Broken; They Just Differ on How to Fix It
NEW YORK (AdAge.com) -- With $70 billion in total TV spending at stake, the networks are busily trying to prove that their audience numbers haven't dwindled -- they've just splintered into other viewing venues such as DVRs, streaming video and video iPods. Advertisers, on the other hand, argue the issue isn't where audiences are watching but how. ...