Advertising Age Article Abstract
This Off-Season Is Brought to You by Wrigley
Brand Sponsors New Jersey Nets' Summer Activities
Pro-sports franchises are forever seeking more stuff to sell to would-be sponsors, to the point where few sections of arenas aren't ad-plastered and it seems no beer, bleacher area, gate giveaway or halftime entertainment is left unbranded. But even against that backdrop, basketball's New Jersey Nets have pulled a neat trick: The team has found a major sponsor for the months when it's not playing. ...