Advertising Age Article Abstract
Rupert Has a Keen Nose for Weak Quarry
Media Mogul Sniffed Big Opportunity in Declining Fortunes of Newspapers
CHICAGO (AdAge.com) -- By publicly springing his $60-a-share offer on the company's board at a moment when Dow Jones -- caught in a larger newspaper-publishing slump in which irritable shareholders already had forced Tribune Co. into private ownership and Knight-Ridder into oblivion -- found its share price had declined to $36, Rupert Murdoch made it virtually impossible to refuse for a board sworn to preserve shareholder value. ...