You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Rupert Has a Keen Nose for Weak Quarry Media Mogul Sniffed Big Opportunity in Declining Fortunes of Newspapers By Jeremy Mullman, Published on July 23, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.