Advertising Age Article Abstract
VIDEO: New Boom Market: Older Boomer Women
Interview With 'Prime Time Women' Author Marti Barletta
NEW YORK (AdAge.com) -- Long ignored by the marketing industry, 50- to 70-year-old women are about to become the richest demographic in U.S. history, according to Marti Barletta's new book, "Prime Time Women." In this interview, she says that over the next 10 years the boomer generation's leading female edge will transform the American market in nearly every consumer product category. Despite this, she scoffs, the advertising business continues to operate on outdated research that keeps it focused on much younger audiences. ...