You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Looking for Health Info Online? WebMD Isn't the Only Option

Well-Funded Upstarts Take on Category Giant as More Americans Head to the Net for Digital Diagnoses

By Emily Tan, Published on July 30, 2007 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.