Advertising Age Article Abstract
Yahoo Veteran Looks for Veoh's 'Great Business'
Panama Architect Moves into CEO Spot at Online Video Site
NEW YORK (AdAge.com) -- Steve Mitgang arrived at Yahoo via its Overture acquisition in July 2003 and left this year in April after running ad products and platforms. While at Yahoo, he led the charge on the company's search overhaul, coined Panama. But now as Veoh CEO, he believes there's a big business in online video advertising. That is, if marketers can figure out how to target the intentions of viewers. He believes the hidden tool at Veoh, whose famous investor is Michael Eisner, is its recommendation engine, which advertisers can adopt to serve relevant ads. ...