Advertising Age Article Abstract
Disney Buys Ad-Free Club Penguin for $350 Million
Kid-Focused Virtual World Key to Video Games, Media Networks
NEW YORK (AdAge.com) -- Move over, Donald, there's a new favorite bird at Disney. Walt Disney has snapped up the snow-covered virtual world/social-networking portal Club Penguin for $350 million -- and promises to pay another $350 million through 2009, depending on the growth of Club Penguin's earnings. ...