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Advertising Age Article Abstract

Disney Buys Ad-Free Club Penguin for $350 Million

Kid-Focused Virtual World Key to Video Games, Media Networks

By: Abbey Klaassen
Published: August 01, 2007

NEW YORK (AdAge.com) -- Move over, Donald, there's a new favorite bird at Disney. Walt Disney has snapped up the snow-covered virtual world/social-networking portal Club Penguin for $350 million -- and promises to pay another $350 million through 2009, depending on the growth of Club Penguin's earnings. ...

Full Article Word count: 491

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