Advertising Age Article Abstract
Unilever May Shed $1 Billion Laundry Business in U.S.
Surprise Sales Talk Comes as Marketer Reports Better-Than-Expected Results
BATAVIA, Ohio (AdAge.com) -- Unilever is exploring divestiture of its long-struggling $1.1 billion North American laundry business as part of a plan to jettison underperforming brands totaling as much as $2.7 billion in sales globally, CEO Patrick Cescau said today. ...