Advertising Age Article Abstract
Wrigley Consolidates $200 Million in Billings at Omnicom
DDB, BBDO Will Lead Global Creative for Snack-Food Giant
NEW YORK (AdAge.com) -- In a global consolidation, Wm. Wrigley Jr. Co. has handed more than $200 million in billings to Omnicom Group agencies, according to the marketer. DDB Worldwide joins sibling BBDO Worldwide as a lead creative shop for the chewing-gum and snack-food company. ...