Advertising Age Article Abstract
An Ad in Which Boy Gets Girl ... or Boy
Levi's Targets Gay, Straight Consumers With Alt Endings
NEW YORK (AdAge.com) -- Marketers have on occasion created different versions of the same ad targeted toward different audiences -- Sony's Bravia TV being billed as the first TV campaign with spots for men and women earlier this year comes to mind. But even less frequent are those ads geared toward gay and straight audiences. Enter Levi's. ...