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Advertising Age Article Abstract

An Ad in Which Boy Gets Girl ... or Boy

Levi's Targets Gay, Straight Consumers With Alt Endings

By: Andrew Hampp
Published: August 06, 2007

NEW YORK (AdAge.com) -- Marketers have on occasion created different versions of the same ad targeted toward different audiences -- Sony's Bravia TV being billed as the first TV campaign with spots for men and women earlier this year comes to mind. But even less frequent are those ads geared toward gay and straight audiences. Enter Levi's. ...

Full Article Word count: 855

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