Advertising Age Article Abstract
McNuggets Are Good, but Branded McNuggets Are Even Better
Study: Kids Prefer Foods in McDonald's Packaging
LOS ANGELES (AdAge.com) -- A new study, certain to fire up the already heated debate over kids' marketing, finds that kids aged 3 to 5, when presented with identical foods -- one in a McDonald's wrapper and the other without -- overwhelmingly rated the branded one as tasting better. ...