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Coors Hopes to Turn Former Football Coach's Tirade Into Ad

Brewer Negotiating to Use Footage of Podium Meltdown in Next Mock Press-Conference Spot

By: Jeremy Mullman
Published: August 09, 2007

CHICAGO (AdAge.com) -- In a case of life imitating YouTube, Coors Light has tapped former Arizona Cardinals head coach Dennis Green to appear in its mock press conference spots during the coming National Football League season –- but it's unclear if the spots will include footage of that Dennis Green press conference. ...

Full Article Word count: 739

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