You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coors Hopes to Turn Former Football Coach's Tirade Into Ad Brewer Negotiating to Use Footage of Podium Meltdown in Next Mock Press-Conference Spot By Jeremy Mullman, Published on August 09, 2007 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.