Advertising Age Article Abstract
Turning Video-Game Development Into TV-Size Chunks
Media Morph: Kuma Games
NEW YORK (AdAge.com) -- Episodic games are video games broken into TV-size chunks. While the development model for major console games is similar to Hollywood films -- taking years and tens of millions of dollars to create -- episodic games are akin to TV and thus able to be created more quickly and responsively (and less expensively). The titles have multiple advertiser-sponsored episodes that are delivered over the net. ...