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Advertising Age Article Abstract

Tennis' Serena Williams Plays Into HP's 'Hands'

Q&A: Campaign's Latest Star on Endorsements, New Media

By: Beth Snyder Bulik
Published: August 27, 2007

YORK, Pa. (AdAge.com) -- There is no doubt Serena Williams is a force on the tennis court. But she's also a marketing powerhouse. With millions in endorsements already from brands such as Nike, Estee Lauder and McDonald's, she adds another big name today in Hewlett-Packard. The 25-year-old phenom is the star of HP's latest "Hands" ad, which makes its debut today, the first day of the U.S. Open. ...

Full Article Word count: 674

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