Advertising Age Article Abstract
'My Black Is Beautiful'
P&G Wants to Connect With African-American Women. Najoh Reid Provides the Blueprint and the Rallying Cry
BATAVIA, Ohio (AdAge.com) -- Najoh Tita Reid is multicultural marketing director for the world's and country's biggest advertiser, Procter & Gamble Co. And she has convinced P&G to start putting its considerable marketing heft -- "scale marketing" as they say at the Cincinnati headquarters -- behind a new multibrand campaign called "My Black Is Beautiful." ...