Advertising Age Article Abstract
Enough With the 'Raising Awareness' Garbage
Starbucks, Paramount Movie Effort Flops, but That's Just Swell!
Interesting piece -- in the Los Angeles Times of all places! -- about the latest venture between Starbucks and a movie studio. Paramount's summer release, "Arctic Tale," is performing miserably. How you mess up a movie about a cute little polar bear and a chubby little walrus is beyond me. Perhaps that cheesy preaching from Queen Latifah and the grrrl-power/boys-are-stupid vibe didn't help. ...