News

Advertising Age Article Abstract

Ageism Cuts Both Ways

Younger People May Be More Complicated -- and Smarter -- Than You Think

By: Jonathon Feit
Published: August 30, 2007

How many times do we young people have to prove that we're at least as capable of being wondrous as our geriatric counterparts? Consider the most important media and technology ventures of the 21st century thus far: Google. MySpace. Facebook. YouTube. Um ... none of these groundbreakers had a founder over 30 years old. So much for gray hair. ...

Full Article Word count: 785

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.