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Advertising Age Article Abstract

NBC Cancels iTunes TV Show Deal

And Apple Responds By Not Airing Fall Shows

By: Daisy Whitney
Published: August 31, 2007

SAN FRANCISCO (AdAge.com) -- NBC Universal won't renew its agreement with Apple's iTunes to carry NBC shows on the download service, sparking retail retaliation from the computer giant. NBC Universal won't pull its existing content from iTunes until its current two-year deal expires in December. But in response to NBC Universal's decision, Apple today said it would not make NBC's new fall TV shows available for download from iTunes. ...

Full Article Word count: 324

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