You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hidden Persuasion or Junk Science? Fifty Years After the Publication of Vance Packard's Classic, Mya Frazier Asks Whether 'Neuromarketing' Plays a Real Role in Today's Ad Business By Mya Frazier, Published on September 10, 2007 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.