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Advertising Age Article Abstract

Once Considered a YouTube Rival, MTV Does Away With IFilm.com

Merges Video Site With Spike to Create New Male-Targeted Destination

By: Andrew Hampp
Published: September 11, 2007

NEW YORK (AdAge.com) -- In the pre-YouTube era -- you know, that ancient, halcyon time of 2005 and before -- one had to be very resourceful to find pirated clips of the previous night's awards show highlights or "Daily Show" monologues. But if there was any single destination for online video back then, one would be hard-pressed to disagree it was iFilm.com. ...

Full Article Word count: 515

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