Advertising Age Article Abstract
Once Considered a YouTube Rival, MTV Does Away With IFilm.com
Merges Video Site With Spike to Create New Male-Targeted Destination
NEW YORK (AdAge.com) -- In the pre-YouTube era -- you know, that ancient, halcyon time of 2005 and before -- one had to be very resourceful to find pirated clips of the previous night's awards show highlights or "Daily Show" monologues. But if there was any single destination for online video back then, one would be hard-pressed to disagree it was iFilm.com. ...