Advertising Age Article Abstract
You Want Apple Fries With That?
Burger King Introduces Fruity Side as It Agrees to Limits on Kid-Aimed Ads
CHICAGO (AdAge.com) -- Are America's kids ready for apple fries? As Burger King becomes the latest fast feeder to join the Better Business Bureau's Children's Food and Beverage Advertising Initiative, it's introducing a new product: raw apples cut to look like french fries and served in a box that it calls the Frypod. The catch is, they aren't fried and there's no sugar added. ...