Advertising Age Article Abstract
Like Tivo for Your Browser
Media Morph: AdBlock Plus
NEW YORK (AdAge.com) -- While ad blocking has been around for a while -- who doesn't have a pop-up blocker these days? -- a plug-in for the Firefox browser eliminates all online marketing messages, including display and search ads. Likened to TiVo, the fear is that it will create for online advertising the kind of ad-avoidance issues for marketers face in other media. ...