Advertising Age Article Abstract
Giuliani Also Gets Liberal Discount From Times
Marketers, Take Note: 61% Price Chop for Ad in Grey Lady if You Buy Standby
NEW YORK (AdAge.com) -- Rudy Giuliani got a lot of attention yesterday when he attacked The New York Times for giving MoveOn.org what he called sweetheart pricing on the group's "General Petraeus or General Betray Us?" ad. Mr. Giuliani expertly rode the right-wing wave of anger over what appeared to be a $65,000 bargain -- a $116,000 discount off the rate card. ...