Advertising Age Article Abstract
The Key to Web-Video Advertising
How Do You Create Messaging That Won't Annoy or Be Ignored? Focus on Viewers' Interests and Leave Room for Interactivity
NEW YORK (AdAge.com) -- If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer's $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns -- what's a standard view? What's the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)? ...