Advertising Age Article Abstract
Connecting Across the Platforms
Q&A: PHD's Craig Daitch on Emerging-Media Immersion
NEW YORK (AdAge.com) -- Craig Daitch leads the online creative and interactive team at Omnicom's PHD. As such, he spends his time immersed in emerging media and trying to find ways to use mobile, gaming and interactive tools in ad campaigns. What he's discovered is that his job would be a lot easier if proprietary systems that are closed, such as gaming platforms and mobile networks, would throw open the gates and let people really connect across devices. ...