You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Microsoft: DoubleClick Deal Will Bring New Meaning to 'Being Googled' Computer Giant Claims $3.1 Billion Merger Is Bad News for Advertisers, Consumers By Ira Teinowitz, Published on September 27, 2007 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.